K.F. Lai
Nov 14, 2012

OPINION: Mobile operators expect growth in value-added services; trust is key

Mobile operators in Southeast Asia expect increasing revenues from value-added services, but building trust will be essential in the industry's growth, says Dr KF Lai, co-founder and CEO of BuzzCity.

In 2012 we continue to see rapid growth in mobile adoption across Southeast Asian countries. ASEAN countries, each with high mobile penetrations, low fixed-internet and broadband penetration have offered healthy environments for growth of the mobile internet.

With mobile being the preferred choice for consumers to access the internet, nearly nine out of 10 prefer to surf with their mobiles it hardly comes as a surprise that mobiles are largely used for communications social networks...

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