David Clugston
May 27, 2011

OPINION: Marketing to a generation of digital wunderkinder

David Clugston, regional business consultant at R3, looks at the implications for marketers of a generation of digital wunderkinder moving towards their first month of a disposable income.

David Clugston

My four year-old daughter can use my iPhone better than I can, and my son, who is closing on one, picked it up the other day and started to do that scrolling motion with his finger on the screen before trying to eat it. I’m not writing this to evangelise the precocious talents of my clearly gifted prodigy but in consideration of the fact that their adoption of this latter day technology is, well, so normal.

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