Gary Klugman
Jun 7, 2011

OPINION: Earthquake gets Facebook Japan rolling

Gary Klugman, strategic planning director for TBWA Hakuhodo Japan, says the recent earthquake disaster in Japan has highlighted the value of online social networking, sending Facebook's numbers in the country skyrocketing.

Gary Klugman

Have you ever had a friend request that you just let sit in your inbox for a while as you mulled over whether or not to accept’ Maybe it was someone you weren’t quite sure met your friend requirement’. Or maybe it was someone you had heard of, but didn’t really know very well.

Japan has felt the same way about Facebook since it launched here in 2008. Awareness is high of course, but Japanese...

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