Online finance, e-commerce players at risk in China's '3.15' exposé

BEIJING - Tomorrow's World Consumer Rights Day, referred to as '3.15' in China, is deemed a dangerous day for brands, simply because an annual TV exposé (unfair or otherwise) could affect how 1.3 billion consumers view them. Signs point strongly to online finance and e-commerce as industries that may be unhappy come tomorrow evening, according to sources.

by Jenny Chan 陳詠欣

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