Ewan Larkin
Apr 12, 2022

Omnicom strikes group-wide partnership with Firework

The global deal will enable the network’s agencies to help e-commerce clients add video and livestreaming to brand websites that engage shoppers and drive more sales.

Omnicom strikes group-wide partnership with Firework

Omnicom has become the first agency holding company to partner with Firework’s online shopping platform.

Firework increases the average shopping session by nine minutes and raises add to cart rates by 30%, much higher than the industry standard of less than 8%.

By permitting livestream ecommerce on a brand’s owned media, Firework’s technology enables smoother shopping experiences that help increase sales in a way that was previously only available on social platforms.

The tech helps brands create first-party data stores, allows marketers to develop more relevant consumer experiences and build consumer relationships.

Omnicom will also have early access to Firework beta products and research.

COVID-19 has resulted in a shift to e-commerce and higher consumer expectations for personalization. Brands also need to enhance direct consumer relationships in anticipation of a cookie-free future.

On March 14, Omnicom announced the hire of Frank Kochenash as its CEO of ecommerce.

Source:
PRWeek

Related Articles

Just Published

3 hours ago

Nike and RTFKT step into the future with first ...

After releasing an NFT collection together in April, Nike and RTFKT have launched a physical “Web3 sneaker,” tricked out with lights and auto-lacing.

3 hours ago

As companies hire metaverse specialists, do these ...

As the metaverse and Web3 evolve, experts believe they can stay relevant with their strategic minds and ability to understand and explain emerging tech to clients.

10 hours ago

Coca-Cola creates a series of festive films for its ...

The work is available on Prime Video.

11 hours ago

Apple’s tribute to users with disabilities is ‘the ...

Apple’s 'The greatest' raises awareness of its accessibility features.