Staff Reporters
Sep 2, 2020

OMG's content agency Drum to launch under PHD in Asia-Pacific

Drum's creative offering has helped PHD win new business pitches over the last 12 months, including Diageo's global account.

A selection of Drum work
A selection of Drum work

Omnicom Media Group is rolling out its content agency Drum to Asia-Pacific to offer clients creative services such as branded content, media partnerships, social media and influencer marketing.

The agency network first piloted Drum in New Zealand in early 2019, formed via a rebranding of Spark PR and Activate.

Now it is being launched across Asia-Pacific as a division of media agency PHD.

Headquartered in Singapore, the content arm will be available in Australia, China, Malaysia, Hong Kong, Philippines, India, New Zealand and Singapore.

Omnicom Media Group launched Drum as content agency in the UK, servicing clients including Audi, HP, HSBC, Sainsbury's, Timberland and VW. The agency has since launched in The Nordics and Amsterdam.

Drum specialises in combining audience and data insights to help brands "create their own cultural signals" via content, talent, public relations, media partnerships and more.

Over the last 12 months, Drum has helped PHD win new business pitches, including recently added global client Diageo.

James Hawkins, the CEO of PHD Asia-Pacific, said the expansion of Drum in the region is a "clear commitment to drive growth, creativity and service our increased client demand in the Asia-Pacific region".

Luke Southern, the global MD of Drum, said Drum will enable brands across Asia to "further capitalise on creative services, branded content and culture to reach audiences that helps clients make the leap in achieving disproportionate growth".

Related Articles

Just Published

12 hours ago

See the full winners results from the APAC Effies

BMF Sydney and ALDI Australia take the Grand Effie for their entry, Loyalty Pointless Points, while Ogilvy was crowned Agency Network of the Year.

1 day ago

Campaign Crash Course: Leadership lessons for ...

How do leaders create effective teams? Dentsu Aegis Network Greater North chief Cheuk Chiang explains how to foster better talent by applying leadership principles, tips and learnings from past mistakes. Watch his video and test your knowledge with a quiz.

1 day ago

The most beautiful pizzas you will ever see

INSPIRATION STATION: How a pizzeria in Vietnam teamed up with boutique agency Ki Saigon to create beautifully inspiring (and edible) tributes to world peace.

1 day ago

Lenovo eschews high-voltage celeb endorsements for ...

Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a campaign by SuperHeroes.