Emily Tan
Sep 1, 2015

OMG brings Spotify into Spikes Tech Talks

SINGAPORE - This year's round of Tech Talks by Omnicom Media Group in partnership with Spikes Asia will include a session by Spotify on how brands engage with consumers using music.

A session from Tech Talks @ Spikes 2014
A session from Tech Talks @ Spikes 2014

“Our session with Spotify will explore how technology has metamorphosed the music industry and how marketers now have a huge opportunity to leverage the power of music to engage consumers and grow their brands,” said Cheuk Chiang, CEO, Asia-Pacific, OMG.

Taking place on the Discovery Stage, Tech Talks will present seven curated sessions that showcase the latest technology currently shaping the creative media landscape.

“Innovation and technology are two key drivers for change in media, marketing and communications," added Chiang. " As technology changes exponentially so too does media and keeping ahead of the curve gives brands the competitive advantage."

Through the talks, delegates will meet and hear from the people behind emerging technologies, who will showcase their products to the creative and media communities providing awareness of new digital tools and fostering new ideas of innovative product marketing. 

Other sessions in the line-up includes a talk by Happy Finish about how virtual reality and augmented reality are changing the way brands communicate with consumers, while music and sound technologists Charlton Hill and Justin Shave of Uncanny Valley will examine the current landscape of music technology and demonstrate the thinking behind the future of interactive sonic experiences. Sessions will also come from Framestore Pictures, R/GA, Metalworks by Maxus, and Innocean USA. 

The Spikes Asia Festival of Creativity will take place at Suntec Singapore from 9-11 September and full details of the programme of events can be found here, at www.spikes.asia.

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