Jenny Chan 陳詠欣
Mar 16, 2015

OMD report explains Chinese ambivalence toward mobile ads

SHANGHAI - Quantitative research from OMD China has found that attitudes toward mobile advertising are ambivalent, with 66 per cent of respondents finding such ads annoying, necessary and interesting—all at the same time.

The report studies 450 consumers’ reactions toward mobile advertising in seven cities in China, across tiers one to three. IFOP Asia was OMD's research partner.

The study is arguably the first of its kind to explore tier-by-tier differences in attitudes toward mobile ads, versus other reports on usage and consumption on mobile devices.

The growth of mobile in China has been well documented, with the number of mobile internet users in...

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