Benjamin Li
Apr 30, 2012

OMD China retains Amway’s TV media business for seventh year

GUANGZHOU - OMD China has retained US direct selling giant Amway’s TV media US$190 million buying business for the seventh year after winning a three-way pitch against VivaKi and GroupM last December.

OMD China retains Amway's TV media account for the 7th year
OMD China retains Amway's TV media account for the 7th year

The pitch was part of a annual pricing review for the brand's respective buying assignments for its TV, print and OOH business.

The TV buying account is worth the monitored media value of US$190 million (RMB 1.2 billion), covering all products under Amway.

This marks the seventh year of OMD collaboration with Amway. OMD has managed to win the annual TV pitch for six out of the seven years.

Besides TV buying, OMD also manages 75 per cent of planning assignment and partial print, OOH, and digital buying for Amway.

“We are extremely heartened to extend our partnership with Amway for the seventh year,” said SiewPing Lim, chief executive officer of OMD China. “The win is especially meaningful as it shows that we are not just capable of winning new clients, but more importantly, we are committed to retain the trust of existing clients. OMD China is delighted to be working with Amway and supporting them in their continued success.”

OMD China, together with NIM Advertising, a China-based digital marketing services player. also reported that it has been covering US$4 million Artistry’s full digital service in February, while Amway assigned Mindshare to handle the media planning of the Artistry brand.

Amway is one of the world’s largest direct selling businesses. Founded in 1959 and headquartered in Michigan, USA, Amway offers consumer products and business opportunities in more than 80 countries and territories worldwide. Amway China has a strong local presence and is one of the largest multinational advertisers in South China.

OMD China won two major accounts in April: China Telecom and US kitchen and bath fixture brand Kohler. Starcom was the incumbent for both accounts.

Campaign China

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