Ad Nut
Sep 24, 2018

Ode to female pleasure gets a lift from Serena Williams' serenade

The tennis superstar's rendition of the breast-cancer awareness anthem ‘I touch myself’ is as powerful as her forehand.

Williams channels her inner rock chick modelling The Chrissy T-Shirt bra in Berlei campaign developed by J. Walter Thompson Sydney

Ad Nut paid full attention to Serena Williams crooning the song I touch myself’ emotively, but it's not for imagery of a certain M-activity in question. 

This rendition is part of an awareness campaign developed by J. Walter Thompson Sydney for Aussie bra brand Berlei, launched to coincide with International Breast Cancer Awareness Month October 2018.

Williams is a long-term Berlei ambassador, and her first-ever foray into singing will be...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
'Commercial models need to catch up to live sports consumption' says F1 tech provider
Premium
6 hours ago

'Commercial models need to catch up to live sports ...

While broadcasters still play an important role in curating the live sport experience for fans, they must also figure out how to monetise the viewing experience as it spreads across platforms.

Premium
See it Be it finalists on female leaders they look up to
Premium
7 hours ago

See it Be it finalists on female leaders they look ...

Finalists of Spikes Asia's women acceleration programme open up about the leaders who truly inspire them.

Premium
Women to Watch 2019: list coming on Monday
Premium
7 hours ago

Women to Watch 2019: list coming on Monday

All entries have been carefully reviewed and will be unveiled to Campaign membership on Monday, September 23rd.

Premium
Independent HK hotel brand pleads for government assistance in ‘trying time’
Premium
7 hours ago

Independent HK hotel brand pleads for government ...

Tourism industry revenues have plunged by 40%, and local brands are taking a hit.