Brittaney Kiefer
Jun 19, 2019

Nike's 'Dream crazy' director on giving Colin Kaepernick a voice

Lance Acord, who co-directed the Grand Prix-winning ad, reveals the challenges behind amplifying the voice of the controversial NFL player.

'Dream crazy' has won two Grand Prix at Cannes Lions so far, in Outdoor and in Entertainment for Sport

Even after NFL quarterback Colin Kaepernick sparked a nationwide controversy in the US, few people recognised his voice. But in two minutes, one of Nike’s most polarising films gave him a microphone.

Kaepernick, who came into the spotlight for his protests against racism and police brutality in the US, fronted Nike’s Dream crazy campaign last year. A simple outdoor ad showing his face in black and white with the copy Believe in something....

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