
CREATIVE AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | Ogilvy | Okada Hong Kong Project, Bajaj Kratos 400 India, DTO Australia Project | 111.5 | TBZ India | 107.5 |
2 | 4 | Publicis | 20th Century Fox Korea, Ausnutrition China, Huawei China Project | 60 | FMCG Client China | 58.4 |
3 | 2 | Isobar | Panasonic India Digital Project | 58 | 58 | |
4 | 3 | McCann WorldGroup | Chevrolet Australia Project, Mizuho Japan Project, Wanglaoji China Project | 52.7 | VIP India | 52.1 |
5 | 5 | Y&R | YouTube Indonesia, Shital Blanket India Project, Jagatjit Industries India | 51.1 | Revlon Australia | 49.3 |
6 | 6 | DDB | Coca-Cola(Fuze Tea, Minute Maid and Hi-C) Hong Kong, GSK Australia Project | 48.5 | Vita Tea China/Hong Kong | 46.4 |
7 | 7 | TBWA | Foxtel and Fox sports Australia, ASAHI Group New Zealand, Naver Vietnam Project | 42.2 | TAB Australia | 39.9 |
8 | 10 | Dentsu | FundsIndia.com India, Hug Innovations India | 38.1 | Weet-Bix Australia | 36 |
9 | 8 | Saatchi & Saatchi | Hero MotoCorp India, Nestle Vietnam Project, MasterCard Advisers | 33.8 | Emirates Indonesia | 31.8 |
10 | 9 | J Walter Thompson | CekAja.com Indonesia, Gowardhan Ghee and Go Cheese India, LUX Global | 34.4 | KT&G Korea | 29.5 |
MEDIA AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | Mindshare | Wearnes Motors HK, Southeast Asia Retail Philippines, FWD Insurance Vietnam | 64.8 | TNZ Australia | 54.1 |
2 | 3 | Zenith | Fiat Chrysler Automobiles China, Abbott China, ALDI Australia | 55.8 | Huawei Kuwait | 47.8 |
3 | 2 | PHD | Mediacorp DTV Singapore Project, LifeStar Thailand Project | 40.5 | MYOB Australia | 38.3 |
4 | 5 | Carat | DreamWorld Thailand, Triumph Motorcycles Australia, Ministry of Energy Thailand | 35.8 | OCBC Bank Singapore | 33.9 |
5 | 4 | OMD | Apollo Hospital India, NZ Defence Force New Zealand | 39.9 | Bakers Delight Australia | 32.6 |
6 | 6 | Dentsu Media | Japan National Tourism Organization Malaysia, FTMS China Project | 21.4 | Amex Japan | 19.4 |
7 | 7 | Vizeum | 14.3 | Sodastream Australia | 13.8 | |
8 | 8 | Initiative | Maybank MY/SG/ID/PH, Lee Jeans Thailand, Indus league India | 14 | 13.3 | |
9 | 11 | MEC | Uber Taxi India, Red Bull Vietnam, Mitsubishi Air Thailand | 15.7 | Lenovo Malaysia | 12.2 |
10 | 10 | Havas Media | Sydney Airport Parking (Digital), Swiggy India, Sujata India, ABB China | 14.2 | Indofood Indonesia | 9.6 |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].