Staff Reporters
Dec 21, 2016

New Business League: October 2016 update

Publicis and Zenith move up while Isobar, McCann, PHD and OMD shift down.

New Business League: October 2016 update


New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Okada Hong Kong Project, Bajaj Kratos 400 India, DTO Australia Project 111.5 TBZ India 107.5
2 4 Publicis 20th Century Fox Korea, Ausnutrition China, Huawei China Project 60 FMCG Client China 58.4
3 2 Isobar Panasonic India Digital Project 58   58
4 3 McCann WorldGroup Chevrolet Australia Project, Mizuho Japan Project, Wanglaoji China Project 52.7 VIP India 52.1
5 5 Y&R YouTube Indonesia, Shital Blanket India Project, Jagatjit Industries India 51.1 Revlon Australia 49.3
6 6 DDB Coca-Cola(Fuze Tea, Minute Maid and Hi-C) Hong Kong, GSK Australia Project 48.5 Vita Tea China/Hong Kong 46.4
7 7 TBWA Foxtel and Fox sports Australia, ASAHI Group New Zealand, Naver Vietnam Project 42.2 TAB Australia 39.9
8 10 Dentsu India, Hug Innovations India 38.1 Weet-Bix Australia 36
9 8 Saatchi & Saatchi Hero MotoCorp India, Nestle Vietnam Project, MasterCard Advisers 33.8 Emirates Indonesia 31.8
10 9 J Walter Thompson Indonesia, Gowardhan Ghee and Go Cheese India, LUX Global 34.4 KT&G Korea 29.5


New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Mindshare Wearnes Motors HK, Southeast Asia Retail Philippines, FWD Insurance Vietnam 64.8 TNZ Australia 54.1
2 3 Zenith Fiat Chrysler Automobiles China, Abbott China, ALDI Australia 55.8 Huawei Kuwait 47.8
3 2 PHD Mediacorp DTV Singapore Project, LifeStar Thailand Project 40.5 MYOB Australia 38.3
4 5 Carat DreamWorld Thailand, Triumph Motorcycles Australia, Ministry of Energy Thailand 35.8 OCBC Bank Singapore 33.9
5 4 OMD Apollo Hospital India, NZ Defence Force New Zealand 39.9 Bakers Delight Australia 32.6
6 6 Dentsu Media Japan National Tourism Organization Malaysia, FTMS China Project 21.4 Amex Japan 19.4
7 7 Vizeum   14.3 Sodastream Australia 13.8
8 8 Initiative Maybank MY/SG/ID/PH, Lee Jeans Thailand, Indus league India 14   13.3
9 11 MEC Uber Taxi India, Red Bull Vietnam, Mitsubishi Air Thailand 15.7 Lenovo Malaysia 12.2
10 10 Havas Media Sydney Airport Parking (Digital), Swiggy India, Sujata India, ABB China 14.2 Indofood Indonesia 9.6

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to

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