Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | Ogilvy | Spring Singapore, Merck China, HP China | 73.2 | Midea IntÕl HK | 66.9 |
2 | 2 | McCann WG | AMP Shopping Centres Aus, Airmate Cn, UnionPay Cn | 61.8 | Lipitor Indo | 56.4 |
3 | 3 | DDB | Haday Group Cn, KaiXin Second-hand Car Cn, MOE | 47.6 | ICICI Lombard In | 41.6 |
4 | 4 | Y&R | GKB Rx Lens In, Nitto Denko Jp proj, Danone Indo proj | 45.9 | Bacardi Thai | 38.1 |
5 | 5 | JWT | Double A China project, Fila China, Century LED India | 42.2 | AKUH Pakistan | 36.5 |
6 | 6 | Leo Burnett | Cadillac Korea, P&G HK project, General Mills India | 40.2 | Anta Sports Cn | 36.2 |
7 | -8 | Dentsu | Wanglaoji Cn, Dongfeng Nissan Cn, Wooricard Kor proj | 34 | Junlebao China | 28.1 |
8 | 7 | BBDO | Helloworld Aus, Bacardi Breezer Thai, Red Bull Thai | 33.8 | General Mills In | 26 |
9 | 9 | Publicis | Bulla Aus, Phicomm China project, Heineken India | 26.8 | Cebu Pacific Phil | 22 |
10 | 10 | Lowe | Tata Glb Bev India, TVS Sport India, Mobizz India | 20.1 | GKB Rx Lens In | 14.6 |
MEDIA AGENCY PERFORMANCE LEAGUE
New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | Carat | Mondelez APAC, Xiwang (Planning) Cn, Sistema India | 52.4 | Simplot Aus | 43 |
2 | 2 | Starcom MV | Coca-Cola Thai, AirAsia SEM Malaysia, Ab InBev India | 39.2 | GSK APAC | 32.9 |
3 | 3 | PHD | Slater & Gordon (Buying) Aus, Spotify Aus, GSK Sg | 27.7 | Jenny Craig Aus | 25.7 |
4 | 10 | UM | JNJ APAC, Malaysia Airlines Malaysia, H&M Japan | 30.2 | Tempur Japan | 22.9 |
5 | 7 | MediaCom | Bayer Japan, Future Group India | 28.2 | S&G (Buying) Aus | 22.7 |
6 | 6 | Dentsu Media | Baidu Cn, Bridgestone Kor, Acura brand promotion Cn | 21.1 | Indosat Indo | 17.7 |
7 | 11 | ZenithOptimedia | Chery Auto China, Biostime (Digital) China, Droom India | 18.5 | Warner Bros Sg | 14.2 |
8 | 4 | Mindshare | General Mills APAC, LKK Cn, KelloggÕs Pk, F&N Thai | 22.6 | Ubank Australia | 14 |
9 | 8 | Havas Media | Indosat Indo, HolidayIQ.com India, BlueStone.com India | 19.7 | Shyam India | 13.5 |
10 | 9 | Vizeum | Merck Malaysia, Krungthai Bank Thailand, Srei India | 15 | Jet Airways India | 10 |
ASIA-PACIFIC TOP 10 CREATIVE WINS
Rank | Agency | Account | Market |
1 | Leo Burnett | Cadillac | Korea |
2 | FCB | Volkswagen | New Zealand |
3 | FCB | Hisense (Vidaa) | China |
4 | Y&R | GKB Rx Lens | India |
5 | Y&R | Nitto Denko project | Japan |
6 | DDB | Junlebao | China |
7 | DDB | KaiXin Second-hand Car | China |
8 | DDB | Haitian Sauces project | China |
9 | Leo Burnett | Tower Insurance | New Zealand |
10 | Dentsu | Chia Tai | China |
ASIA-PACIFIC TOP 10 MEDIA WINS
Rank | Agency | Account | Market |
1 | Universal McCann | Johnson and Johnson | APAC |
2 | MediaCom | Novartis | Regional |
3 | Starcom MediaVest | Coca-Cola | Thailand |
4 | MEC | China Mobile/Migu | China |
5 | Havas Media | Indosat | Indonesia |
6 | MediaCom | Bayer | Japan |
7 | Starcom MediaVest | AirAsia SEM | Malaysia |
8 | OMD | Infiniti | Hong Kong |
9 | MediaCom | Future Group | India |
10 | Initiative | Simplot Foods | Australia |