Staff Reporters
Dec 23, 2015

New Business League: October 2015 update

Dentsu and BBDO swap places on the creative list, while ZenithOptimedia returns to the media top-10 and Universal McCann jumps six spots.

New Business League: October 2015 update

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].


New rank Last rank Agency  Wins  Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Spring Singapore, Merck China, HP China 73.2 Midea IntÕl HK 66.9
2 2 McCann WG AMP Shopping Centres Aus, Airmate Cn, UnionPay Cn 61.8 Lipitor Indo 56.4
3 3 DDB Haday Group Cn, KaiXin Second-hand Car Cn, MOE 47.6 ICICI Lombard In 41.6
4 4 Y&R GKB Rx Lens In, Nitto Denko Jp proj, Danone Indo proj 45.9 Bacardi Thai 38.1
5 5 JWT Double A China project, Fila China, Century LED India 42.2 AKUH Pakistan 36.5
6 6 Leo Burnett Cadillac Korea, P&G HK project, General Mills India 40.2 Anta Sports Cn 36.2
7 -8 Dentsu Wanglaoji Cn, Dongfeng Nissan Cn, Wooricard Kor proj 34 Junlebao China 28.1
8 7 BBDO Helloworld Aus, Bacardi Breezer Thai, Red Bull Thai 33.8 General Mills In 26
9 9 Publicis Bulla Aus, Phicomm China project, Heineken India 26.8 Cebu Pacific Phil 22
10 10 Lowe Tata Glb Bev India, TVS Sport India, Mobizz India 20.1 GKB Rx Lens In 14.6



New rank Last rank Agency  Wins  Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Carat Mondelez APAC, Xiwang (Planning) Cn, Sistema India 52.4 Simplot Aus 43
2 2 Starcom MV Coca-Cola Thai, AirAsia SEM Malaysia, Ab InBev India 39.2 GSK APAC 32.9
3 3 PHD Slater & Gordon (Buying) Aus, Spotify Aus, GSK Sg 27.7 Jenny Craig Aus 25.7
4 10 UM JNJ APAC, Malaysia Airlines Malaysia, H&M Japan 30.2 Tempur Japan 22.9
5 7 MediaCom Bayer Japan, Future Group India 28.2 S&G (Buying) Aus 22.7
6 6 Dentsu Media Baidu Cn, Bridgestone Kor, Acura brand promotion Cn 21.1 Indosat Indo 17.7
7 11 ZenithOptimedia Chery Auto China, Biostime (Digital) China, Droom India 18.5 Warner Bros Sg 14.2
8 4 Mindshare General Mills APAC, LKK Cn, KelloggÕs Pk, F&N Thai 22.6 Ubank Australia 14
9 8 Havas Media Indosat Indo, India, India 19.7 Shyam India 13.5
10 9 Vizeum Merck Malaysia, Krungthai Bank Thailand, Srei India 15 Jet Airways India 10



Rank Agency Account Market
1 Leo Burnett Cadillac Korea
2 FCB Volkswagen New Zealand
3 FCB Hisense (Vidaa) China
4 Y&R GKB Rx Lens India
5 Y&R Nitto Denko project Japan
6 DDB Junlebao China
7 DDB KaiXin Second-hand Car China
8 DDB Haitian Sauces project China
9 Leo Burnett Tower Insurance New Zealand
10 Dentsu Chia Tai China



Rank Agency Account Market
1 Universal McCann Johnson and Johnson APAC
2 MediaCom Novartis Regional
3 Starcom MediaVest Coca-Cola Thailand
4 MEC China Mobile/Migu China
5 Havas Media Indosat Indonesia
6 MediaCom Bayer Japan
7 Starcom MediaVest AirAsia SEM Malaysia
8 OMD Infiniti Hong Kong
9 MediaCom Future Group India
10 Initiative Simplot Foods Australia


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