Staff Reporters
Feb 16, 2017

New Business League: 2016 year-end update

DDB edges past Publicis on the creative side, while Starcom makes a massive last-minute surge up the media table.

New Business League: 2016 year-end update

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Mitsubishi Heavy Industries Japan, CPAA Cn proj, AbbVie Aus 127.1 TBZ India 121.9
2 2 McCann WorldGroup Shilla Duty Free Shop Kor proj, Dimmi Aus proj, YKK Japan proj 64.7 VIP India 63.5
3 3 Isobar Panasonic India digital proj 63.3   63.3
4 5 DDB McDonald’s Singapore, SC Johnson Singapore, Fino Bank India 65.2 Vita Tea Cn & HK 63.1
5 4 Publicis Nestlé NDG digital Kor, Tencent Cn proj, ChungHwa Telecom Taiwan 62.8 FMCG Client China 60.7
6 6 Y&R Bel Groupe Aus, San Churro Aus, Chevron Philippines 60.7 Revlon Australia 58.6
7 7 TBWA Carver Ko, Adidas China proj, Vida Nutriscience Philippines 48.6 TAB Australia 46.2
8 8 Dentsu FundsIndia.com Ind, Hug Innovations Ind, HT Media Ind 42.8 Weet-Bix Australia 40.3
9 9 J Walter Thompson Globe Telecom (Postpaid) Philippines, Unilever China proj, Nestlé Thai 43.8 KT&G Korea 38.4
10 10 Saatchi & Saatchi Bacardi Cn, Mead Johnson Cn, SVW Cn proj 36.2 Emirates Indonesia 34.3

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Mindshare Yili (planning & content) Cn, IKEA Aus, Wyeth (planning) Cn 93.8 TNZ Australia 82.7
2 2 Zenith 21st Century Fox APAC, STB global, Swisse Cn, Takeda Cn 65.4 Huawei Kuwait 57
3 4 PHD SAP Thailand, ExxonMobile Thailand proj, Scotch Thailand 40.9 MYOB Australia 38.4
4 3 OMD McDonald’s Php projs, Cera C-Cure Thai, Beiersdorf digital Php 46.4 Bakers Delight Aus 37.4
5 15 Starcom FCA (Aus, Ind & Jpn), Mars (buying) Asia (eight markets), Heinz Aus 55.8 Coca-Cola China 35.8
6 5 Carat DreamWorld Thai, Triumph Motorcycles Aus, Ministry of Energy Thai 37.8 Wyeth (Planning) China 32.2
7 6 Dentsu Media Japan National Tourism Organization Malaysia, FTMS Cn proj 25 FCA Japan 20.5
8 7 MEC Vouno Philippines, FWD Life Insurance HK, The Hindu Ind 20.5 STB Global 15.5
9 9 Vizeum Arnott’s Thai, Sino-Pacific (Kuchle) Thai, BAOJI Thailand proj 14.8 StudioCanal Australia 14
10 8 Initiative Western Union Ind, Maybank (M’sia, Sing, Ind & Php), Continental Cn 14.5 McPherson’s Australia 13.8

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

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