Matthew Keegan
Apr 5, 2017

Neuromarketing: Ad gurus who do the voodoo based on what you view

The proliferation of smartphones and affordable wearables means marketers can take controversial methods of measuring ads’ impact out of the laboratory and into the street.

Watching you: Wearable tech enables neuromarketers to monitor the subconscious ways consumers respond to ads.

The term neuromarketing’ typically brings to mind sci-fi style scenes in which consumers are linked up to machines in a laboratory to detect their subconscious reactions to marketing materials through brain scans and biometrics. But scientists are now saying that this area of research which, in theory, produces data that can be used to help create better campaigns and more relevant products can now be done online, remotely, through mobiles and wearable tech.

It’s a...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Dentsu's sees biggest growth opportunity in the US: Tim Andree
Premium
14 minutes ago

Dentsu's sees biggest growth opportunity in the US: ...

The company's international supremo is charting an unsentimental, technology-centric course for an entity that wants to avoid becoming a “traditional holding company”.

Premium
HP presents three un-stereotypical Japanese women
Premium
20 minutes ago

HP presents three un-stereotypical Japanese women

New work for the Spectre laptop is a subtle but refreshing break from the TV norm.

Premium
Once written off as 'boring', Zendesk now has 19,000 Asian customers
Premium
23 minutes ago

Once written off as 'boring', Zendesk now has ...

Mikkel Svane, CEO of the "unicorn" customer-service platform, explains how the coolest startups are doing things differently and why no Gen Z customer will ever want to speak to a human.

Premium
Wunderman hires Singapore CEO
Premium
1 hour ago

Wunderman hires Singapore CEO

Former Accenture executive to lead digital agency.