Matthew Keegan
Apr 5, 2017

Neuromarketing: Ad gurus who do the voodoo based on what you view

The proliferation of smartphones and affordable wearables means marketers can take controversial methods of measuring ads’ impact out of the laboratory and into the street.

Watching you: Wearable tech enables neuromarketers to monitor the subconscious ways consumers respond to ads.

The term neuromarketing’ typically brings to mind sci-fi style scenes in which consumers are linked up to machines in a laboratory to detect their subconscious reactions to marketing materials through brain scans and biometrics. But scientists are now saying that this area of research which, in theory, produces data that can be used to help create better campaigns and more relevant products can now be done online, remotely, through mobiles and wearable tech.

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