David Blecken
Sep 13, 2018

Naomi Osaka to endorse Nissan for next three years

The alignment could help the Japanese brand connect with a younger audience globally.

Naomi Osaka at the US Open. Photo: Shutterstock

Nissan has appointed the Japanese tennis player Naomi Osaka as its brand ambassador as it looks to build awareness of its electric vehicles and appeal to a younger generation of drivers.

The Japanese carmaker’s alignment with 20-year-old Osaka follows her victory over Serena Williams in the US Open to become the first Japanese player to win a Grand Slam singles tournament. The contract is for three years and will involve global advertising campaigns.

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