naomi osaka

Jun 3, 2019

Nike and Shiseido offer very different depictions of Naomi Osaka

In one spot, the tennis star takes on the media without saying anything; in another, she simply reads a script.

Jan 30, 2019

Naomi Osaka’s value for Nissin

The Haitian-Japanese tennis star remains a significant asset for the noodle brand despite its ‘whitewashing’ blunder, but it can do more to augment its sponsorship.

Jan 24, 2019

Nissin pulls Naomi Osaka campaign after ‘whitening’ outcry

Company denies deliberate action, and vows to be more attuned to diversity issues.

Sep 13, 2018

Naomi Osaka to endorse Nissan for next three years

The alignment could help the Japanese brand connect with a younger audience globally.

Sep 10, 2018

Nissin, Wowow, Citizen benefit from Naomi Osaka’s humble victory

The US Open winner's unusual character may be as appealing for brands as her sporting prowess.