Ad has a soundtrack by Knowles.
In one spot, the tennis star takes on the media without saying anything; in another, she simply reads a script.
The Haitian-Japanese tennis star remains a significant asset for the noodle brand despite its ‘whitewashing’ blunder, but it can do more to augment its sponsorship.
Company denies deliberate action, and vows to be more attuned to diversity issues.
The alignment could help the Japanese brand connect with a younger audience globally.
The US Open winner's unusual character may be as appealing for brands as her sporting prowess.
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