Katherine Levy
Mar 29, 2011

Naked's Jonny Shaw on specialist gaming arm Play

TOKYO - As Naked Communications gets ready to launch its specialist discipline called Play, Naked Japan founder partner Jonny Shaw discusses how he hopes the initiative will help marketers to reach consumers through social gaming and play.

Shaw said Play was born because of interest from gaming clients in Japan. A lot of these gaming companies talked to me and together we realised there is a huge gap between how people are playing and the world of marketing. In the digital world, brands and brand owners know very little about social gaming and how to use this in marketing. At the moment social gaming is often an after thought to a campaign,” he said. “Play...

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