David Burrows
Jan 7, 2016

Myth-busting: Do all consumer trends originate in the US?

The US is far from the sole originator of consumer trends. So why do so many people in charge of strategy for large companies still believe it is?

David Burrows

This article was prompted by a conversation with a senior global marketer at a large and European headquartered multinational, who maintained that at the end of the day, all consumer trends originate in the US.

Which led me, along with a good many of my colleagues from across the Flamingo universe, to consider where this kind of worldview might be coming from, and how widespread it might be. It seems it is not an...

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