Faaez Samadi
May 31, 2018

MullenLowe buys ARC in Philippines

PR agency to be consolidated under new brand MullenLowe MARC.

MullenLowe MARC
MullenLowe MARC

MullenLowe Group has acquired ARC Public Relations in the Philippines and rebranded the company MullenLowe MARC.

The move sees ARC co-founders Celine Gabriel-Lim and Jenny Yrasuegui named co-managing directors of MullenLowe MARC. Established eight years ago, ARC offers full PR and communications capabilities, with clients across sectors including technology, fashion and beauty.

"We collaborate with bloggers, influencers, celebrities, designers and other creatives on a daily basis," said Gabriel-Lim. "Becoming a part of MullenLowe Group is, in a way, the ultimate collaboration."

MullenLowe MARC will sit alongside the group’s other units in the Philippines: MullenLowe for integrated communications, MullenLowe Open for activation and experiential marketing, and Tentacles for in-house production.

Related Articles

Just Published

21 hours ago

Converse opens sustainability-minded retail space ...

An experimental retail location, Renew Labs Fitzroy, showcases the footwear brand's creativity, co-creation, and "inclusive ideation towards a more sustainable future".

21 hours ago

This film about a dancer will make your heart soar

Don't miss 'The dancer', from BNZ and Colenso BBDO, a gorgeous film for anyone who's ever felt isolated and then found their tribe.

22 hours ago

Rebel Wilson stumbles upon happiness in Fiji

An amusing global campaign by Saatchi & Saatchi NZ follows the Hollywood actor as she finds herself being reacquainted with beautiful surroundings.

23 hours ago

Superunion Asia develops new identity for World ...

The shop's creative strategy was to reverse the viewpoint of the audience by showing the game from the ball's eye view, capturing the energy and skill of the game.