Faaez Samadi
May 31, 2018

MullenLowe buys ARC in Philippines

PR agency to be consolidated under new brand MullenLowe MARC.

MullenLowe MARC
MullenLowe MARC

MullenLowe Group has acquired ARC Public Relations in the Philippines and rebranded the company MullenLowe MARC.

The move sees ARC co-founders Celine Gabriel-Lim and Jenny Yrasuegui named co-managing directors of MullenLowe MARC. Established eight years ago, ARC offers full PR and communications capabilities, with clients across sectors including technology, fashion and beauty.

"We collaborate with bloggers, influencers, celebrities, designers and other creatives on a daily basis," said Gabriel-Lim. "Becoming a part of MullenLowe Group is, in a way, the ultimate collaboration."

MullenLowe MARC will sit alongside the group’s other units in the Philippines: MullenLowe for integrated communications, MullenLowe Open for activation and experiential marketing, and Tentacles for in-house production.

Related Articles

Just Published

1 hour ago

TikTok appoints 'Safety Advisory Council' in APAC

Council to provide recommendations to TikTok on content-moderation policies and how to address issues such as misinformation and minor safety within Asia-Pacific.

2 hours ago

Hamill and Stewart face off in tense tomato-tomahto ...

Special Group Australia unites the stars of Star Wars and Star Trek as Uber Eats takes the agency's 'Tonight I'll be eating' platform to North America.

2 hours ago

'Second chance': The largest OOH campaign ever

The World Out of Home Organization’s global #OurSecondChance campaign has filled 40,000 digital screens with estimated media value to date of US$40 million.

2 hours ago

Managing the paranoia curve when selling your agency

An M&A advisor explains the rollercoaster of emotion you should expect when buying or selling an agency, and how to manage paranoia so it doesn't derail a deal.