Staff Reporters
Dec 16, 2016

Move and win roundup: OgilvyRED, Flamingo, Cheil, more

A weekly roundup of people moves and account news worth noting.

Clockwise from top left: Francis Chung; Dick Chan; Frederico Sartorelo; Rob Draper; Hemanth Magal, Pierre Robinet and Andrew Harrison; Malcolm Thorp; Chris Francis; Maria Casas; Veli Polat; Richard Muller; Aguang Tseng.
Clockwise from top left: Francis Chung; Dick Chan; Frederico Sartorelo; Rob Draper; Hemanth Magal, Pierre Robinet and Andrew Harrison; Malcolm Thorp; Chris Francis; Maria Casas; Veli Polat; Richard Muller; Aguang Tseng.


OgilvyRED made a trio of strategy appointments:  

  • Hemanth Magal, SEA MD of OgilvyOne Consulting and previous APAC head of marketing for TripAdvisor, as principal consultant, ecommerce.
  • Andrew Harrison, previously chief operating officer for Ogilvy & Mather’s JV partner Brand Union Asia Pacific, as principal consultant, brand strategy
  • Pierre Robinet, previously global digital director for Publicis Worldwide, as VP with a focused remit on digital transformation and innovation.

Cheil Hong Kong hired Francis Chung (鍾貫熹), formerly group creative director at DDB Hong Kong, as group creative director. In the agency's Beijing office, Aguang Tseng (曾正洸) was appointed creative partner for Cheil PengTai, while Dick Chan (陈狄威) came on board as creative director for the ‘One Samsung’ team under Cheil Greater China.

Flamingo promoted Deanna Elstrom to Tokyo CEO and appointed Chris Francis to the newly created role of group strategy director, Asia. Elstrom was formerly senior director and Francis was MD in Tokyo. Francis will oversee the company’s strategic offer across its Asia offices: Singapore, Shanghai, Mumbai, Jakarta and Tokyo. Both appointments are effective in January and both will report to Kirsty Fuller, CEO of Flamingo Group.

FCB Shanghai appointed Frederico Sartorelo as executive creative director for its international clients. He joins from his role as executive creative director and partner at CatBlack in Sao Paulo, Brazil.

WPP AUNZ opened WPP’s global retail practice The Store in Australia and NZ, led by shopper marketing specialist Rob Draper as CEO. The Store is already serving clients including Logitech, CUB and Moet Hennessy, from its Sydney and Melbourne offices. The Store also has offices in the UK and US.

Quantcast announced an expanded management team in Australia. It has appointed former Inception digital commercial director Guy Burbidge as sales director. Other recent appointments include former Sizmek Asia-Pacific trading director Dylan Robinson as senior manager of publisher development, MCN head of ad operations Nick O’Grady as customer success lead, former Telstra marketer James Stewart as head of marketing, and former Vevo executive Brendan Muller as sales director in New Zealand.

Ikon Sydney Group appointed Maria Casas as head of content. She was most recently head of social media at Saatchi & Saatchi Sydney.

Myanmar’s Zagar Communications appointed Richard Muller as managing director. His prior experience includes MD positions at Edelman in China and Porter Novelli in Australia.

Ihn Chee joined Burson Marsteller as MD and market leader in South Korea. Chee comes from Weber Shandwick Korea, where she was SVP and the founding member of the Seoul office.

Initiative Thailand appointed Malee Kittipongpisal as its new CEO. She has 25 years of experience including a 16-year stint within GroupM. She joins the the newly promoted IPG Mediabrands’ Thailand Group CEO Tharaputh Charuvatana and Chairman Wannee Ruttanaphon.

Hill+Knowlton Strategies promoted Maggie Lu (鲁畅) to MD from deputy MD of its Shanghai office. Lu joined H+K in 2006 and has led the agency’s corporate communications and integrated marketing teams for the past decade. She now reports to QC Liang, H+K China president and CEO.

OMD China appointed Paul Lin (林博弘) as chief strategy officer. Lin joins OMD from Possible where he also held the role of CSO.

A new marketing director, Kevin Chen (陈忱), for Lexus China will come on board on 4 Jan. Chen will report to Izzy Zhu, VP of Lexus’ product, marketing and PR operations. Meanwhile, senior marketing manager Wang Dandan will be transferred from the marketing to the carmaker’s events team next month.

Veli Polat was appointed the new senior director of sales for Greater China at Lufthansa Group. He is responsible for sales and marketing of the passenger airlines under the group: Lufthansa German Airlines, Austrian Airlines and Swiss International Air Lines. Polat will also take care of Lufthansa Group's sales interests in its Air China joint venture. He formerly held the title of regional director for South Asia and Middle East at Lufthansa Cargo based in New Delhi.

Malcolm Thorp is now head of media investment at IPG MediaBrands Hong Kong after taking a break from his last job at Hdtmedia. He left his role of vice president of the business partnership division in January 2016 after more than eight years in the company in China.


TheRight.Fit, an online influencer and talent marketplace platform, has formed a new partnership with Havas Village Australia. The platform, which boasts 6,000, including models, actors, photographers, makeup artists and stylists, will optimise the collaboration between influencers and brands as part of the Group's increased focus around influencer marketing to meet client demand.

Comms8 won Minioti, an ice cream brand backed by Jersey Dairy, and The independent marketing consultancy is tasked to help launch Minioti into the Chinese market in the spring of 2017.

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