Staff Reporters
Aug 31, 2018

Mindshare and Carat win top Singapore Media Awards

Carat won the Grand Prix, Mindshare was named Agency of the Year and OMD won six awards at the awards Wednesday.

Mindshare and Carat win top Singapore Media Awards

The Singapore 4As presented the 14th Singapore Media Awards Wednesday evening at the Marina Bay Sands in Singapore.

The Grand Prix went to Carat Singapore for its entry ‘ACM, The HipStory of Joseon Korea’ for National Heritage Board, Asian Civilisations Museum.

Mindshare Singapore took home the Media Agency of The Year title, while Coca-Cola Far East Limited won Brand of the Year. 

OMD Singapore also had a good night, celebrating six awards itself, plus watching its clients win three out of the four brand awards (‘Best Local Brand’ and ‘Most Dynamic Local Brand’ for Income, and ‘Best International Brand’ for McDonald’s). 

Mindshare took eight awards in total. MediaCom won five, Carat four, IPG Mediabrands two, and PHD and Starcom one each.

OMD Singapore team

A full list of winners follows:

Best Use of Digital
WTA FINALS 2017
Mindshare Singapore
Lagardere Sports Asia Pte Ltd

Best Use of Mobile
Subway Buy One Get One 2017
Mediacom Singapore
Subway Singapore Pte Ltd

Best use of Search
Taking the Love of Learning to the Heartlands
OMD Singapore
The Learning Lab

Best Use of Newspaper
Samsung #S9AfterDark
Starcom Media Worldwide
Samsung Asia Pte Ltd

Best Use of Out-of-Home
Fizz Up With #CokeBreak5
Mediacom Singapore
Coca-Cola Far East Limited

Best Use of Audio
ACM, The HipStory of Joseon Korea
Carat Singapore
National Heritage Board – Asian Civilisations Museum

Best Use of Video
Times Have Changed
OMD Singapore
NTUC Income Insurance Co-operative Limited

Best Business to Business Campaign
Trendjacking in B2B
Mindshare
IBM

Best Experiential Marketing
Coca-Cola Zero Sugar – Taste It To Believe It!
MediaCom Singapore
Coca-Cola Far East Limited

Best Integrated Media Campaign
McDonald’s Minions Takeover
OMD Singapore Pte Ltd
Hanbaobao Pte Ltd

Best Use of Budget
ACM, The HipStory of Joseon Korea
Carat Singapore
National Heritage Board - Asian Civilisations Museum

Best Millennial Campaign
Biore Bare Face Off
IPG Mediabrands (S) Pte Ltd (UM Singapore)
Kao Singapore Private Limited

Best CSR Campaign
Share #YRReasonToRun
IPG Mediabrands (S) Pte Ltd (Reprise Singapore)
Singapore Prison Service

Best Use of Data
Coca-Cola Social E-Commerce Pilot
MediaCom Singapore
Coca-Cola Far East Limited

Best Use of Content
Times Have Changed
OMD Singapore Pte Ltd
NTUC Income Insurance Co-operative Limited

Best Social Media Campaign
KFC Hot Devil Drumlets – The Biggest Little Comeback
Mindshare Singapore
KFC Singapore

Most Innovative Use of New Technology
#Closeup
Mindshare Singapore
Unilever

Best Use of Programmatic
Delivering True Hospitality Through Programmatic
Mindshare Singapore
InterContinental Hotels Group

Best Partnership (for a campaign) between a Media Owner and an Agency
Taking the Chat Out of the Bot
Carat Singapore & S4M
LEGO Singapore

Most Innovative Contribution to a Campaign by a Media Owner
Jiak Ba Buay
Mediacorp Pte Ltd
Ministry of Communications & Information

Best Local Brand
Income

Best International Brand
McDonald’s Singapore

Most Dynamic Local Brand
Income

Most Dynamic International Brand
KFC Singapore

Most Valuable Brand
Prudential and its agency, Mindshare Singapore

SMA 2018 NexGen
Winner: Fiona Lee and Rachel Ang, MediaCom Singapore
1st Runner-Up: Shermain Tan and Angie Ng, MediaCom Singapore
2nd Runner-Up: Sidharth Dokania and Shruti Harish, OMD Singapore

Media Sales Person of the Year
Veronica Chong
Deputy Account Director
Singapore Press Holdings Limited

Planner of the Year
Divya Gundlapalli
Account Manager
Mindshare Singapore

Best Programmatic Specialist
Pamela Awyong
Programmatic Planner & Trader
PHD Singapore

Best Direct Response Specialist
Arjun Saksena
Senior Performance Manager
Wavemaker Singapore

Best Communications Strategist
Harpreet Kaur
Strategy Manager
OMD Singapore Pte Ltd

Best SEM Practitioner
Prashant Vedpathak
Performance Manager
OMD Singapore Pte Ltd

Media Professional of the Year
Mahesh Easwaran
Business Director
MediaCom Singapore

Best Local Media Agency
The Media Shop

Brand of the Year
Coca-Cola Far East Limited

Marketer of the Year
Lim Kean Yew
Director, Integrated Marketing Communications
The Coca-Cola Company

Grand Prix
ACM, The HipStory of Joseon Korea
Carat Singapore
National Heritage Board - Asian Civilisations Museum

Media Agency of the Year
Mindshare Singapore

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