Red Communications will handle Milo’s digital campaigns, social media and digital assets production. “The iconic sport image of Milo will be the foundation of the campaign and is a powerful representation of what the product and brand stands for,” said Damon Hakim, CEO, Red Communications.
The other agencies involved were OgilvyOne, XM Gravity and Wunderman, according to Red Communications. Campaign Asia-Pacific was unable to contact the other agencies for confirmation in time for publication.
Last month, Perfetti Van Melle selected Red Communications as its digital agency for Chupa Chups, Happydent and Alpenliebe.
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