Staff Writer
Nov 12, 2018

Millennials look beyond first-tier cities for incentives

A new study finds that travelling to another country is simply not enough these days - millennials want more than that.

The Melbourne Convention Bureau MCB has partnered with Professional Conference Management Association PCMA Education Foundation to commission a research project to better understand the corporate incentive travel segment particularly among Gen Y and millennials.

According to the study, travelling to another country is simply not enough these days. In the experiential age, the determining wow’ factor such as including hands-on events tailored to professional and personal growth has become an industry standard.

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