Surekha Ragavan
Mar 25, 2019

PCMA highlights key trends for the year

“What is scary – and maybe fun at the same time – is by 2022, our smart devices will know more about our emotional state than your actual family.”

Industry association Professional Conference Management Association PCMA released a study in collaboration with Marriott International to highlight key event trends for the year. The research deliberately invited people outside of the industry to recognise global macrotrends and apply them to events.

The first trend is emotional intelligence’, given that tech is getting smarter with predictive analytics and consumer expectations. “What is scary and maybe fun at the same time is by 2022, our smart devices...

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