CC&E will manage the creative strategic planning and development for Midea. The agency is set to increase consumers' awareness of the brand and gain market share in the kitchen category.
The incumbent agency is McCann Erickson Guangming in Guangzhou. Y&R was appointed to the creative business for the brand's bathroom category following a five-way pitch in early December last year.
The incumbent agency is McCann Erickson Guangming in Guangzhou. Y&R was appointed to the creative business for the brand's bathroom category following a five-way pitch in early December last year.
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