BRAND HEALTH CHECK: The Chinese electronics brand has established itself in the mobile handset category at home and worldwide, but its US$10 billion bet on EVs may be an uphill drive, experts contend.
Perhaps more than in most countries, the strongest local brands in South Korea are seen to represent national spirit and the nation’s capacity for future innovation.
As the top brand in three sub-categories and second place in three more, Samsung's dominance in consumer-electronics remains impervious to challenge.
After high-profile failures, the established electronics giant and the upstart that planned to revolutionise clothes shopping face very different futures.
Consumer-electronics brands dominate BrandZ's Top 30 Chinese Global Brand Builders list, but internet-driven brands are closing the awareness gap against overseas competitors.
SHANGHAI - European consumer electronics retailer Media Markt has partnered with Momentum to launch its first online store in China via an integrated campaign called ‘I hit my own discount’.
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