consumer electronics

Sep 9, 2019

Tech and auto giants a source of unshakeable pride for South Koreans

Perhaps more than in most countries, the strongest local brands in South Korea are seen to represent national spirit and the nation’s capacity for future innovation.

Jun 11, 2019

All over the (electronics) shop, Samsung garners allegiance

As the top brand in three sub-categories and second place in three more, Samsung's dominance in consumer-electronics remains impervious to challenge.

Apr 26, 2019

Samsung, Zozo and the perils of over-promising

After high-profile failures, the established electronics giant and the upstart that planned to revolutionise clothes shopping face very different futures.

Jan 17, 2017

Lenovo the most well-known Chinese brand overseas: BrandZ

Consumer-electronics brands dominate BrandZ's Top 30 Chinese Global Brand Builders list, but internet-driven brands are closing the awareness gap against overseas competitors.

Nov 1, 2012

Media Markt’s new China webshop gives consumers upper hand in a price war

SHANGHAI - European consumer electronics retailer Media Markt has partnered with Momentum to launch its first online store in China via an integrated campaign called ‘I hit my own discount’.

Jun 3, 2011

LG clarifies digital arrangements following AOR claim

GLOBAL - LG has clarified its digital arrangements after one agency asserted that it had been chosen as the group's agency-of-record.