Matthew Miller
Jun 11, 2019

All over the (electronics) shop, Samsung garners allegiance

As the top brand in three sub-categories and second place in three more, Samsung's dominance in consumer-electronics remains impervious to challenge.

CATEGORY ANALYSIS CONSUMER ELECTRONICS

It's tempting to think of the smartphone race as the most important contest in town when it comes to consumer electronics. And in the public consciousness it certainly is. However, Samsung's vise-like, nine-year grip on the top overall position in Asia's Top 1000 Brands arises from its strong showing across several key consumer-electronics CE categories.

In addition to moving into the top spot in mobile...

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