Sep 8, 2021

You'll need a theory to explain what Charles Darwin is getting at in this air-con ad

AD NUT's RANT OF THE WEEK: The famous scientist unveils a series of steampunk animals. Then we find ourselves in space for some reason. And then there's a sci-fi air-conditioner that may be alive. Please, make it make sense.

Jun 12, 2020

The real reason the Mona Lisa is smiling?

It's because of a "windless" air conditioner, according to this ad for Midea by F5 Shanghai.

Apr 30, 2019

What's Paola Antonini's inspiring story doing in this air-con ad?

In a campaign by JWT Bangkok, Midea tries to connect its air conditioners to the true story of a Brazilian model who lost a leg in a car accident.

Apr 28, 2015

Midea engages DDB and McCann in China

SHANGHAI - After separate competitive pitches, DDB and McCann have clinched the creative business for Midea's air-conditioning and water-appliance units, respectively.

Mar 14, 2011

Lintas Shanghai wins Midea appliance brand Little Swan

SHANGHAI - Lintas Shanghai has won the creative retainer account for Guangzhou-based Little Swan, one of the top household appliances manufactures in China which Midea acquired in 2008.

Nov 3, 2010

Hakuhodo Shanghai wins Midea creative pitch for home appliances products

GUANGZHOU - Hakuhodo Shanghai has confirmed winning Midea’s creative account for its home appliances after a competitive pitch that saw eight agencies take part in the first round of presentations during September.