Louise Ridley
Jan 15, 2014

Microsoft reviews global agency roster

Microsoft has called a global review of its roster of agencies, which includes Crispin Porter & Bogusky, Wunderman, Razorfish, JWT and UM.

A Windows 8 ad by JWT
A Windows 8 ad by JWT

It is thought agencies that work with Microsoft were notified of the news yesterday.

Microsoft has complex agency arrangements and works with various shops on different parts of its business.

Interpublic Group’s UM runs the bulk of the global media account, while Microsoft works with Starcom MediaVest Group in its largest market, the US.

MDC’s Crispin Porter & Bogusky is one of Microsoft’s lead creative agencies globally, and created the "I’m a PC" ads that ran from 2008.  

WPP’s Wunderman also has substantial parts of the Microsoft business and works on creative, especially execution, including in Asia. 

Publicis Groupe’s Razorfish also works on some global digital business. JWT Beijing won Microsoft’s digital business for Asia-Pacific markets including Japan, Hong Kong and China, in 2013.

A Microsoft spokeswoman said: "Microsoft doesn’t comment on rumour or speculation."

This article was first published on campaignlive.co.uk

 

Source:
Brand Republic
Tags

Related Articles

Just Published

16 hours ago

Behind Marriott Bonvoy’s first APAC campaign

Marriott Bonvoy’s marketer Julie Purser on the brand’s new ‘Here’ campaign—conceptualised by TSLA— and why it’s a reminder of the unscripted moments travellers miss when on holiday.

16 hours ago

Move and win roundup: Week of August 15, 2022

Wavemaker, OMG, and Teneo help kick-off Campaign Asia-Pacific’s weekly round-up of account wins and people hires.

16 hours ago

Publicis' sustainability shop Salterbaxter arrives ...

Salterbaxter will work with companies in Australia to help them develop sustainability strategies and actions.

17 hours ago

Asia-Pacific Power List 2022: Melissa Henson, Manulife

As the pandemic spurred Filipinos to reassess critical illness, Henson strengthened Manulife’s offerings to ensure tailwinds to the business.