Emily Tan
Jan 8, 2013

Microsoft Advertising's Kenneth Andrew promoted to US-based role

HONG KONG - Kenneth Andrew, the marketing director for the Greater Asia Region at Microsoft Advertising has been promoted to senior sales director for Emerging Markets and will be relocating to the US this year.

Kenneth Andrew
Kenneth Andrew

Since joining Microsoft in 2000, Andrew has managed Microsoft’s online expansion in Greater China, created local partnerships in China, Taiwan and Hong Kong and developed go-to-market strategies for online assets including Windows Live Messenger and Hotmail.

In his new role, he will report to Axel Steinman, vice-president of Emerging Markets, Microsoft Advertising, and will be based in Bellevue, Washington. 

Microsoft Advertising's Emerging Markets organisation focuses on 24 growth markets across the world, including  Asia-Pacific, Central and Eastern Europe, Greater China, Latin America, Mexico, and the Middle East and Africa.

Andrew will be responsible for strengthening Microsoft's direct sales teams and optimising advertising opportunities for local sales partners and resellers. 
His replacement has yet to be announced. 


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