Gabey Goh
Mar 30, 2016

Metro Singapore seeks new creative agency

SINGAPORE - After years with Grey, Metro Private Limited, the retail branch of Metro Holdings Limited, is on the hunt for a new creative agency, as it seeks to give the department store brand a “fresh new approach.”

Metro Singapore seeks new creative agency

The retail brand's current creative agency of record is Grey Group Singapore, which it has worked with since 2011. When contacted, Grey declined to comment on the matter.

The company told Campaign Asia-Pacific that it is in search of "a creative partner who understands retail business in today’s competitive climate." The brand reported that it spends approximately SG$4 million (US$2.9 million) annually on marketing, which is inclusive of media, creative and digital.

Metro opened its first Singapore-based outlet in 1957 and today has a chain of three department stores, five Monsoon Accessorize stores and one M2 specialty store.

Parent company Metro Holdings posted a net profit of S$55.9 million (US$40.8 million) for the three months ended 31 December, the third quarter of its 2016 financial year.

The company reported that notwithstanding a subdued retail environment, the retail division’s sales increased marginally by S$0.2 million (US$146,054) to S$39.1 million (US$28.5 million). 

Metro previously worked with Batey from 2006 to 2010. 


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