Merkle has appointed Ted Bray as managing director of Merkle Southeast Asia, in addition to his current role as Senior Vice President and Chief Growth Officer for Asia Pacific.
The role is a new one for the performance-marketing agency, part of Dentsu Aegis Network, which said in a release that the creation of the slot signals the agency’s commitment to Southeast Asia as a key growth market.
Bray will continue to report to Zhengda Shen, president of Merkle APAC, and will also report to Phil Teeman, Dentsu Aegis Network's Southeast Asia CEO.
He will be charged with accelerating the growth of the Merkle brand in market, bringing together the strategic capabilities Merkle gained in its global acquisition of DWA and driving synergies across the Dentsu Aegis Network, according to the company. He will also be expected to continue the brand's growth trajectory with future expansion into the ASEAN markets.
Bray has been in Singapore since 2008 and with Merkle for three years. Prior to Merkle he held a variety of client-side roles including several years at Oracle.
“Ted is a unique talent in Merkle and our industry, with an excellent track record in delivering growth in the region and significant expertise in people-based marketing," Shen said. "It’s important we have the right leadership in our regional hub. I am confident Ted will be an asset as we continue to strengthen our performance in the region, build greater value for our clients, and accelerate our business goals.”