Staff Reporters
Jan 30, 2019

Merkle appoints MD for Southeast Asia

Ted Bray takes on the role in addition to his current responsibilities as APAC chief growth officer.

Ted Bray
Ted Bray

Merkle has appointed Ted Bray as managing director of Merkle Southeast Asia, in addition to his current role as Senior Vice President and Chief Growth Officer for Asia Pacific.

The role is a new one for the performance-marketing agency, part of Dentsu Aegis Network, which said in a release that the creation of the slot signals the agency’s commitment to Southeast Asia as a key growth market.

Bray will continue to report to Zhengda Shen, president of Merkle APAC, and will also report to Phil Teeman, Dentsu Aegis Network's Southeast Asia CEO. 

He will be charged with accelerating the growth of the Merkle brand in market, bringing together the strategic capabilities Merkle gained in its global acquisition of DWA and driving synergies across the Dentsu Aegis Network, according to the company. He will also be expected to continue the brand's growth trajectory with future expansion into the ASEAN markets. 

Bray has been in Singapore since 2008 and with Merkle for three years. Prior to Merkle he held a variety of client-side roles including several years at Oracle. 

“Ted is a unique talent in Merkle and our industry, with an excellent track record in delivering growth in the region and significant expertise in people-based marketing," Shen said. "It’s important we have the right leadership in our regional hub. I am confident Ted will be an asset as we continue to strengthen our performance in the region, build greater value for our clients, and accelerate our business goals.”

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Campaign Global Agency of the Year Awards 2023: ...

New Zealand's Special repeats as Creative Agency of the Year while The Weber Shandwick Collective was named Asia Pacific Network of the Year.

2 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

2 hours ago

Agency Report Card 2023: Publicis Media

Starcom shone brightly for Publicis Media agency in 2023, and the Groupe decision to award staff bonuses was well received.

6 hours ago

Newsflash: Journalism matters to young audiences

Research from Newsworks shows that, contrary to some expectations, news content readership is rising, particularly for people in their late teens and twenties. And that was before Rishi Sunak called a snap election.