Aidan McClure
Jan 8, 2020

Meet the scary new landscape of brand-funded entertainment

What if a brand funded an idea so good that people actively sought it out, watched it, talked about it and told other people to watch it?

Can branded entertainment be entertaining

No, I don’t think so. Who in their right mind wants to sit through a 60-minute ad We see a lot of it brands given media deals or simply posting long-form content loaded with branding and product that goes on to die a sad and lonely death in some barren corner of a streaming service.

It’s not so much the branded bit that makes it bad it’s...

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