Staff Reporters
Mar 17, 2014

MediaWorks pitch-simulation experience slated for June in Vietnam

SINGAPORE - MediaWorks, slated for June 4-7 in Hanoi, Vietnam, will offer rising stars a unique opportunity to develop a pitch for a real client in real time while receiving mentorship from industry leaders.

MediaWorks pitch-simulation experience slated for June in Vietnam

This year, the four-day course features a new hands-on training programme developed alongside The Knowledge Engineers, a world leader in digital marketing training.

With the guidance of industry experts, MediaWorks replicates real life, challenging syndicate teams to pitch for an imaginary client with a real brief in real time. Attendees will be required to prepare a pitch for the account to a panel of industry heads and the client. The new programme will also offer workshop-style sessions, giving delegates a more hands-on training experience.

The programme brings together industry experts and professional trainers to assist delegates as they examine the obstacles facing the next generation, techniques and strategies on pitching for new business, assessing how clients evaluate a pitch and being creative while still delivering marketing objectives. Leading regional media owners will also be available with detailed information about their media discipline to impart their knowledge.

Torie Henderson, president, global account management with Omnicom Media Group will serve as chairperson for the event.

Who attends MediaWorks?

MediaWorks is a course designed for the ‘Rising Stars’ of the industry, with only the very best talent being sent. Delegates include account managers, planners, planning managers, buyers, senior planners, strategic planning managers, planning directors, account directors, digital managers, senior digital planners and client-service managers.

When and where Is MediaWorks?

  • Event Date: June 4-7
  • Location: JW Marriott, Hanoi, Vietnam
  • Registration deadline: 23 May

For more details, please visit or contact Soh Yi Ping at (+65) 6579 0556 or [email protected].

Sponsorship opportunities: Capitalise on the excitement and buzz generated as the cream of the industry's young talent gathers from across the region. For information please contact Jessica Triffitt at [email protected] or call (+852) 3175 1921.



Related Articles

Just Published

1 day ago

Uproar: Are animal portrayals in ads a new brand risk?

Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.

1 day ago

Mark Heap on ‘moving across the aisles’ to ...

Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.

1 day ago

The ride of the tiger: Feast your eyes on BMW's ...

While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.

1 day ago

The Beijing Olympics: A non-starter for global sponsors

SHANGHAI ZHAN PODCAST: Beijing-based sports-marketing expert Mark Dreyer says the games will see largely Chinese brands targeting the China market, with many employing Chinese-American skier/model Eileen Gu.