Ad Nut
Oct 12, 2015

McDonald's hits with Cantopop Big Mac love song

From Hong Kong: '相逢何必曾Big Mac"', for McDonald's Hong Kong by DDB

McDonald's hits with Cantopop Big Mac love song

Ad Nut doesn't usually review work that has been out more than a few weeks, but is making an exception for this McDonald's video that somehow got missed. it's a perfect homage to a 1980s Cantopop karaoke video—the ridiculously soft focus, the singalong subtitles, the longing looks—that has racked up more than 1.1 million views.


Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

31 minutes ago

DDB's hard-driving culture delivers wins, but at ...

AGENCY REPORT CARD: A dogged pursuit of pitches pays off in terms of new business, but our concerns about a lack of innovation and the network’s employee churn remain.

36 minutes ago

Let’s call time on the masculinity of beer

It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.

38 minutes ago

Standard Chartered to use Dentsu Curate to drive ...

This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.

59 minutes ago

Distillery launches Diversity Type Project

The project aims to create a typeface that celebrates diversity and inclusion, and is created in partnership with the Diversity Standards Collective.