From Hong Kong: '相逢何必曾Big Mac"', for McDonald's Hong Kong by DDB
Ad Nut doesn't usually review work that has been out more than a few weeks, but is making an exception for this McDonald's video that somehow got missed. it's a perfect homage to a 1980s Cantopop karaoke video—the ridiculously soft focus, the singalong subtitles, the longing looks—that has racked up more than 1.1 million views.
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