Amarta Indah Otsuka has named MC Saatchi Indonesia as digital agency-of-record for two of its brands, Pocari Sweat Ion Water and Oronamin C.
The agency won the business following two separate pitches conducted in January and awarded in February against undisclosed competitors. It has announced the relationship now that its work for both brands is beginning to hit the market.
The win is the agency's first after entering Indonesia in...
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