Mc Jeans | Small Thing... Big Cool | Thailand

Targeting 16 to 35 years old consumers, which make up to 25 per cent of sales for the company, the manufacturing company plans on spending 160 million baht (US$4.7 million) on marketing campaigns between now and 2010.

Created by local agency Creative Por-Pieng this campaign marks the first television launch in more than 10 years for Mc Jeans. The TV ads are themed around the concept of how the smallest of good doings can still be noticeable in people’s eyes.

The humorous campaign ads depict a young man saving the day for his female colleagues while wearing a pair of Mc Jeans.






Credits:
Project Small Thing… Big Cool
Client Mc Jeans, PK Garment (Import-Export) Co
Creative agency Creative Por-Pieng, Bangkok
Executive creative director Chang Kiatluknachai
Agency head Chattakul Nachaisit
Production company Mum Films
Director Suthon Petchsuwan
Exposure Television