Hari Shankar
Jun 26, 2013

Marketing analytics: it's now or never

If your organisation isn't working toward taking full advantage of analytics, there's no time like the present. Here's some good reasons to do so and a framework to get you started.

Shankar: robust analytics systems still rare

Half the money I spend on advertising is wasted the trouble is I don't know which half.

I am sure that most of you have heard this age-old saying from John Wanamaker, which is easily one of the most timeless and truthful statements in the history of advertising.

Why is it timeless and truthful Because in today’s world of multiple screens, networking and content proliferation, compounded by the intricate interplay of cross-world...

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