Ad Nut
May 28, 2015

Malaysia Airlines presents long-form video of long-distance love

'Lundang to Newcastle' for Malaysia Airlines by Loka Lab

Malaysia Airlines presents long-form video of long-distance love

Brought to Ad Nut's attention by its appearance in this week's Engagement Meter, this long-form video tells a long-distance love story between a UK-born Malaysian living in the UK and a young woman from Kota Bharu, Kelantan. The lengthy video (and its short companion pieces) have respectable viewer numbers, and the documentary style is nice—Ad Nut was relieved not to find a weepy reunion between the lovers at the end. Will it do much for the tragically beleagured brand? That's another question.  



Related Articles

Just Published

2 hours ago

Reddit launches in-house agency to help brands tap ...

KarmaLab will offer workshops and insights for brands from Reddit users.

2 hours ago

Adlanders work long hours because clients don't pay ...

The D&AD chairman places the blame for adland's long-hours culture at the door of marketers.

2 hours ago

Chaka Sobhani promoted to global chief creative ...

Sobhani will still head up creative at Leo Burnett London.

14 hours ago

Forrester CMO pushes for tighter integration of ...

Marketers need to tighten up oversight over all the touchpoints in the buying journey, which has increased from 17 to 27 on average during the pandemic, according to Shirley Macbeth.