Jenny Chan 陳詠欣
Oct 27, 2014

Luxury brands of Chinese origin to rule the roost: Added Value

SHANGHAI - Selling luxury in China will require getting 'beyond bling' and connecting with the cultural zeitgeist of Chinese consumers, according to an Added Value report that looks at how luxury brands of Chinese origin are getting cultural innovation right.

Qeelin's 'Mogaoku in Paris' exhibition

Sales of luxury goods are hitting hard times as brands such as Mulberry, Giorgio Armani, Gucci, Prada and Louis Vuitton reported sales decreases impacted largely by falling Chinese demand and tougher competition.

However China is still producing more private-sector millionaires than the rest of the world, so the country is still a focus for luxury retailers. It's just that the tastes of Chinese consumers are rapidly evolving, according to the report.

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