Racheal Lee
Jul 4, 2013

Lux names Singapore agency for digital ahead of global launch

SINGAPORE - Unilever has appointed Host Singapore to handle the digital element of the global launch of a Lux brand.

Lux is preparing for the global launch of a new brand
Lux is preparing for the global launch of a new brand

The appointment came after a pitch, which is believed to have taken place in April that involved four other undisclosed agencies. Host Singapore will work in tandem with existing agencies to deliver a content-based platform for one of the brand’s upcoming launches.

JWT is the global creative agency for Lux, while Golin Harris is the PR agency.

Global brand VP for Lux Anne Radmacher noted that Host Singapore had come out with “a compelling digitally-driven proposal”.

Host Singapore officially opened its doors in January, with founding clients such as The Coca-Cola Company and Tourism Western Australia. It is now also working with SMRT, WingTai and Google.

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