Yohei Harada
Aug 30, 2016

Lowering of voting age returns young Japanese to social spotlight for first time in years

Young people in Japan have more in common with their global peers than ever, suggests Hakuhodo's Yohei Harada.

Yohei Harada

An Upper House election in July this year saw Japan’s nation’s newly enfranchised 18- and 19-year-olds vote for the first time. This development put young people in the social spotlight after years of languishing in the shadows of the elderly.

Youth behavioral patterns converging worldwide

I started tracking trends among China’s young from around 2005, thereafter extending my observations to Southeast Asia. It gradually became apparent to me that young people around...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Giphy's Alex Chung: Why advertisers love branded GIFs
Premium
18 hours ago

Giphy's Alex Chung: Why advertisers love branded GIFs

The founder and CEO of the phenomenally popular search engine for GIFs started monetising his business last year in the US—and has plans to extend sponsored GIF slots to the rest of the world.

Premium
How Tiffany’s China strategy combats economic turbulence
Premium
19 hours ago

How Tiffany’s China strategy combats economic ...

A chat with the company's CEO Alessandro Bogliolo on Tiffany's upcoming Shanghai exhibition, the trade war, and the brand’s overall strategies in China.

Premium
Move and win roundup: Week of July 15, 2019
Premium
19 hours ago

Move and win roundup: Week of July 15, 2019

Ada, Lewis and more, in our weekly collection of people moves and account news.