Staff Reporters
Jan 10, 2012

Lowe Lintas & Partners India secures Economic Times and Maruti Suzuki Ertiga accounts

MUMBAI – Lowe Lintas & Partners has been named agency of record for the Economic Times without a pitch. The agency has also just won creative duties for the launch of Maruti Suzuki’s new multi-purpose vehicle, the Ertiga, following a competitive pitch.

Lowe Lintas & Partners India secures Economic Times and Maruti Suzuki Ertiga accounts

Joseph George, CEO, Lowe Lintas & Partners commented that the award of the Economic Times account was on the strength of Lowe’s work with the publication’s business news channel brand, ET Now. “It’s a demonstration of the quality of work we have delivered on the ET Now brand right from its launch and we are privileged to be asked to manage a power brand like the Economic Times,” he said.

The two wins continue the agency’s winning streak in 2011 which saw the addition of new clients including 3M, Tata Interactive, Startwood and Expedia. "Our collective goal at the agency at the beginning of 2011 was to over the next three years, make our size and scale commensurate with the trust and equity we enjoy in boardrooms and on the street; and to that extent 2011 has been spot on plan," George said.

 




 

Source:
Campaign Asia

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