Lisa Ronson will leave her role as CMO of Tourism Australia after four years of leading the marketing team. Under her helm, the tourism board has executed a number of high-profile marketing campaigns including Dundee: The Son of a Legend Returns.
“In her time as CMO, she has brought a new level of customer centricity, commercial focus and creativity to our marketing,” said John O'Sullivan, Tourism Australia’s managing director.
“She is someone who believes passionately in the power of creative ideas and partnerships to deliver commercial results. That approach is certainly a big part of the legacy she leaves our organisation and especially evident with recent creative campaigns such as Aussie News Today, Dundee and UnDiscover Australia.”
She will officially depart in March to take on the role of CMO at Australia’s supermarket and retail chain, Coles.