Sophie Chen
Nov 4, 2013

Lexus calls on Dentsu for Vietnam entrance

HO CHI MINH CITY – Lexus has officially entered Vietnam and appointed Dentsu Vietnam, a wholly owned subsidiary of Dentsu Network/Asia, as creative agency to spearhead the launch.

Lexus sees significant potential in Vietnam
Lexus sees significant potential in Vietnam

Dentsu Vietnam is tasked with adopting Lexus’ new global campaign ‘Amazing in Motion’, the development and execution of a content strategy, above-the-line adaptation, as well as the planning, management and execution of events.

“The luxury car segment in Vietnam has seen steady and substantial growth over the past few years even as the global economy slows,” said Gaku Shinoda, CEO of Dentsu Vietnam. “I’m confident that with its unique driving and ownership experience, Lexus will quickly become a leader in the Vietnam’s top-tier car market.”

Dentsu is currently focused on BTL communications, including the planned dealership openings.

The agency recently helped Lexus complete its first appearance and press conferences at the Vietnam Motor Show 2013 that took place between 24 and 27 October.

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