Emily Tan
May 28, 2015

Leo Burnett Vietnam wins digital AOR pitch for Samsung

HO CHI MINH - Leo Burnett has been appointed the digital agency of record for Samsung in Vietnam following a competitive pitch that involved four other agencies.

A campaign by Cheil Vietnam for Samsung's sponsorship of the Chelsea Football club
A campaign by Cheil Vietnam for Samsung's sponsorship of the Chelsea Football club

According to sources, the other agencies involved were incumbent Cheil Vietnam, AVC Edelman, GroupM and digital marketing agency Maxxus (no relation to GroupM's Maxus). 

The appointment takes effect on 1 June. 

According to Kate Bayona-Garcia, head of digital and innovations, Leo Burnett Vietnam, the win will see the agency doubling its team to serve the Samsung account. 

Currently, Leo Burnett handles work for Samsung across Southeast Asia, Australia and Taiwan. 


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