Leo Burnett Hong Kong loses decade-long client Kowloon Dairy to Alchemy

HONG KONG - Kowloon Dairy has ended its business relationship with Leo Burnett and passed creative duties to local independent agency Alchemy.

Alchemy's first work for the brand launched last week
Alchemy's first work for the brand launched last week

Kowloon Dairy has been a client of Leo Burnett since 2004. Industry sources said the brand initially called a pitch a few months ago but later called it off and engaged Alchemy as its new brand and communications AOR. The change took effect two months ago.

A Leo Burnett source said the agency switch was due to management changes at Kowloon Dairy, which wanted to try out another agency.

Alchemy's first project was for the Mochi Ice dessert product, with another campaign for the company's chocolate milk coming up next.

The Mochi Ice campaign was conceived and executed by Alchemy, which centred it around a Facebook game where consumers could debate whether the servings of Mochi Ice in the traditional two-serving package taste identical or different.

Print and online media are used to direct traffic to the Facebook poll, while key opinion leaders are also tapped to create viral buzz.

Related Articles

Just Published

6 minutes ago

TikTok appoints 'Safety Advisory Council' in APAC

Council to provide recommendations to TikTok on content-moderation policies and how to address issues such as misinformation and minor safety within Asia-Pacific.

1 hour ago

Hamill and Stewart face off in tense tomato-tomahto ...

Special Group Australia unites the stars of Star Wars and Star Trek as Uber Eats takes the agency's 'Tonight I'll be eating' platform to North America.

1 hour ago

'Second chance': The largest OOH campaign ever

The World Out of Home Organization’s global #OurSecondChance campaign has filled 40,000 digital screens with estimated media value to date of US$40 million.

6 hours ago

Havas Media extends social equity marketplace to the UK

After reporting success with a similar scheme in the US, the group wants to make it easier for advertisers to buy digital media that targets underrepresented audiences.