Leo Burnett Hong Kong loses decade-long client Kowloon Dairy to Alchemy

HONG KONG - Kowloon Dairy has ended its business relationship with Leo Burnett and passed creative duties to local independent agency Alchemy.

Alchemy's first work for the brand launched last week
Alchemy's first work for the brand launched last week

Kowloon Dairy has been a client of Leo Burnett since 2004. Industry sources said the brand initially called a pitch a few months ago but later called it off and engaged Alchemy as its new brand and communications AOR. The change took effect two months ago.

A Leo Burnett source said the agency switch was due to management changes at Kowloon Dairy, which wanted to try out another agency.

Alchemy's first project was for the Mochi Ice dessert product, with another campaign for the company's chocolate milk coming up next.

The Mochi Ice campaign was conceived and executed by Alchemy, which centred it around a Facebook game where consumers could debate whether the servings of Mochi Ice in the traditional two-serving package taste identical or different.

Print and online media are used to direct traffic to the Facebook poll, while key opinion leaders are also tapped to create viral buzz.

Related Articles

Just Published

1 day ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

1 day ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

1 day ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

1 day ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.