Staff Reporters
Jul 29, 2015

Lead-fears hammer Maggi in India

BRAND HEALTH CHECK: After over 30 years as one of India’s favorite noodle brands, Maggi is pulled from the shelves.

Booted: Removing Maggi from store shelves

Following reports suggesting Maggi noodles contain high levels of lead, the Food Safety and Standards Authority of India issued a nationwide ban of the product in early June. MSG has also been found in the brand’s noodles, despite being labelled “No added MSG”. Analysts predict a 7 per cent drop in Nestlé sales as a result of an internal recall announced before the ban.

The food giant said in a statement that the noodles...

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