Staff Reporters
Dec 10, 2014

Knowledge gap in B2B circle prompts third Doremus symposium

SHANGHAI - Doremus is hosting the B2B Leadership Symposium for the third consecutive year on Thursday, 15 January 2015, at the China Europe International Business School.

The event will take place on 15 January
The event will take place on 15 January

Entitled '2015: The New Era of Modern B2B Marketing', this high-level event will feature leading thinkers in the B2B (business-to-business) space in China from FleishmanHillard, GMR Marketing/TRO, Jigsaw Communispace, Siegel+Gale, DAS and Omnicom Group, Bayer MaterialScience and others.

The Symposium was created three years ago when Doremus noticed that there was a knowledge gap within the B2B community. Min Chang, president of DAS Asia-Pacific (a division of Omnicom Group), expected the 2015 Symposium to not only further emphasise experiential and immersive marketing techniques but also to identify what B2B marketers need to be preparing for in the next five years.

According to global CEO of Doremus Howard Sherman, the 2015 Symposium will also help participants understand how to leverage their relationships with public-policy players, as the Chinese government seeks to rein in certain online B2B and O2O (online-to-offline) practices.



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